Zee Salaam maintains its top position in the Genre and remains the No. 1* Urdu Entertainment Channel in the country. Not only that, it holds more than 50% of the relative market share in the Urdu Genre in HSM, ahead of its competition (ETV Urdu and DD Urdu) during the period. Zee Salaam garnered the highest average viewers in the Genre (4,531 Avg. Weekly GVTs) in the first 8 weeks of the year 2016.
Zee Salaam also stands as the undisputed No. 1 channel of Urdu Genre in HSM in terms of Average weekly Time Spent per Viewer (TSV) on the channel. A viewer on an average per week spends 22 minutes viewing the channel which is the highest in the genre. This number is a true indicator of high content quality on the channel.
Zee Salaam has always highlighted the nuances, highpoints and positivity of the Urdu world through distinct set of show offering to its viewers and bringing innovation in Urdu Genre. The channel achieved this phenomenal success through its unique Musical properties which includes Qawwali, Salaam-e-Mehfil & Sadabahar Naghme and also through its Hindi Classic feature film slot: Movie Mela.
The channel has an impressive record of setting the trend in Urdu Genre and continuing with that tradition Zee Salaam refreshed the look of the channel and introduced Movie Mela Season-2 starting this March.
Source: BARC; HSM; CS4+
Avg. weekly GVTs; Wk 1-8 (2016); Among Urdu Genre
Wk 1-8 (2016) Avg. Weekly GVTs; Among Urdu Channels; Zee Salaam -4531, DD Urdu
– 3043, ETV Urdu – 1301.
TSV in Minutes Wk 1-8 (2016); Among Urdu Channels