With an aim to cheer and bond with the best of the city’s youth, India’s only premium Hindi GEC, Zindagi, associated with the college as their Television Channel Partner for Mood Indigo, Asia’s largest cultural fest, hosted by IIT Mumbai. The fest ended with a bang, having organized breathtaking installations and bringing in few of the most prestigious artists to perform once again this year. ‘Popular Nite’ presented by Zindagi on 21st December, saw the crowd cheer to the beats of supremely talented artists including the mesmerizing composer/singer Pritam. The other artists who performed included Javed Ali, Neha Kakkar, Aditi Singh Sharma, Anatara Mitra, Amit Mishra and Nakash Aziz.
“Mood Indigo is an iconic youth festival in the city with its legacy spanning over four decades. We are delighted to partner with them and have a direct touchpoint with the youth. Like Mood Indigo, Zindagi, aims to entertain people and touch hearts at many different levels therefore this was an apt collaboration”, said Ms. Priyanka Datta, Zee Entertainment Enterprises Ltd (ZEEL) cluster head for Zee Anmol and Zindagi.
During the festival, Zindagi ran promos of their shows in the main arena and engaged collegians with games and quizzes with special prizes for winners.