Multi Choice Africa (MCA) hosted its annual content extravaganza for the continents media in Mauritius. This event showcases the best of content on offer across it’s platforms DStv and GOtv.
Zee World was extended an invitation by MCA to participate in an exclusive 45 minute round table session with 86 media representatives from across Sub Saharan Africa.
The Multi Choice Africa Content Showcase is a dynamic content extravaganza, which sees a host of DStv’s biggest channels, including Zee World, Sony, Turner, Disney, Viacom, BBC and M-Net.
DStv hosted an Indian inspired breakfast on behalf of ZEE, followed by a round table discussion on the 3rd of September discussing ‘The resonance and fast growing acceptance of Indian content in Africa’.
Having brought all the glamour of Bollywood to Africa on Zee World, CEO Zee TV South Africa Harish Goyal is looking to the continent to leap frog the business in Africa. Harish said “he is proud to see that Zee World has become synonymous with Bollywood in Africa, thanks to the channel’s loyal viewership”
On the channel’s growth plans, Goyal said that “Mainstream acceptance of Zee World has encouraged the company into launching more channels in other local African languages on the continent. The next channel we are putting together is in French, and it should be available before the end of this year”
Zee World has been very well received across Africa and the media provided positive feedback regarding the channel and it’s uptake in the different regions.