ZEE Entertainment Enterprises Limited (ZEEL) achieved the 52nd Rank in the Brand Finance India 100 League Table in 2015, an annual study conducted by leading brand valuation consultancy, Brand Finance. As per the Report, ZEE‘s Brand Value 2015 is 446 million USD compared to 389 million USD in 2014, resulting in a Brand Value Change of 14% and a Brand Rating 2015 of AA. With this rating, ZEE emerges as the Most Valuable Media Brand in the list of 100 companies.
In ‘The Brand Finance India 100’, India’s biggest brands are studied and evaluated in order to determine which are the most powerful and most valuable.
Brand ZEE has earned a global recognition in its reign over the M & E industry for over 20 years. ZEE entertains over 959+ million viewers across the world. ZEE also enjoys a presence in 169 countries, offering a rich bouquet of 33 channels in India, and 36 dedicated international channels for the overseas markets. ZEE aspires to unite the world through entertainment and its positioning “VasudhaivaKutumbakam – The World is my Family” is inspired by this thought.Aiming to achieve five times viewership growth and four times growth in content consumption by the year 2020, ZEE strives to be ranked amongst the top global media brands.
Brand Finance calculates brand value using the Royalty Relief methodology which determines the value a company would be willing to pay to license its brand as if it did not own it. This approach involves estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.