Jodha Akbar’s Online Game & E-book and Dance India Dance’s Voting Mechanism & Mobile App win accolades at the 2nd Asian Customer Engagement Forum and Awards.
In the age of ‘on-the-go content consumption’, Zee TV has been carving a distinct niche for itself in the digital space and engaging with its consumers innovatively through a slew of initiatives across its different shows over the years. Whether it is through Facebook and smartphone apps or innovations in the voting mechanism of its reality shows, Zee TV continues to be at the helm of digital innovations and consumer interactivity. It comes as little surprise then, that two if its initiatives in the last year won accolades at the recently concluded ‘2nd Asian Customer Engagement Forum and Awards’ held in Mumbai. While its online game and e-book for Jodha Akbar won the award for Best Use of Technology in the realms of Mobile Marketing, the innovatively designed voting mechanism of Season 4 of ‘Dance India Dance’ bagged the Innovation award for ‘Customer engagement and delight through voting’.
Presenting new avenues for audiences to experience its most popular historical saga ‘Jodha Akbar’, Zee TV launched the first-of-its-kind e-book and a mobile game this year. This digital rendition of India’s history opened up an exciting avenue for children who shy away from their History text-books Ensuring that its readers stay glued to it once they start, Jodha Akbar’s e-book titled ‘The Zee TV Mughal Empire E-Book’ presented historical facts and figures through vibrant word pictures, an arresting narration and illustrations that entertained while educating. Starting from the times of Babar and spanning across various centuries, the e-book covered the glorious reign of Shehenshah Akbar right up to Prince Shahjahan. This entire saga of the Mughal reign in India is brought alive through this e-book. Comprising 6 mini-games that challenge one’s knowledge about the Mughal empire, let you slip into the shoes of a Mughal emperor and test your reflexes on the battle field, the Jodha-Akbar game proved to be a must-have app on every gaming enthusiast’s phone.
Not very long ago, television audiences were charged when they voted for their favourite contestants on a reality show, then it was made free in order to get more audiences in to vote. After pioneering the concept of ‘Missed Call’ voting in order to make the process cost-free for viewers, Zee TV went one step further with Season 4 of Dance India Dance and made its voting phase even more exciting for its viewers through yet another innovation in the digital space. In a first move of its kind across Hindi GECs, Zee TV gratified its viewers by ‘freecharging’ the phones of all those who place a missed call to vote for their favorite contestants.