From February 10th, Zee TV Russia has re-branded itself with a fresh look and feel.
Fundamental changes were implemented in the program schedule. Based on local research, Zee TV Russia formed a new schedule from the younger audience’s perspective, taking into account preferences and interests of TV viewers.
Unlike other channels in Russia that offer only Bollywood movies, Zee TV Russia emphasizes its competitive advantage with a full range of TV genres such as yoga, cookery, programs for teenagers, reality shows and stories based on the lives of Bollywood celebrities. Prime-time is exclusively reserved for movies and serials, which are loved by the Russian audience.
With a new programming strategy and a new tagline for marketing – “More than Bollywood”, Zee TV Russia now stands different from all the other market players.