It’s said that a family is God‘s greatest masterpiece. Eka Lagnachi Tisari Goshta will capture this masterpiece in a never before form on television. The show is built on the belief that a family is not just formed by the ties of blood; one can create a family with love and compassion. The show celebrates the diversity of various individuals who come together to make “a family”. It is a warm, sweet tale of how completely unrelated people only connected by heart become one perfect harmonious unit, nothing less than a masterpiece.
The story revolves around lovers Om & Isha who want to get married. Isha comes from a closely knit joint family and they are looking for an ideal match for her. When she tells them about Om they agree for the alliance on one condition, “the boy should come from a loving joint family like theirs”.
But as fate would have it all can’t be perfect. Om comes from a broken family. His home is not made up of a typical family comprising of parents, grandparents, brothers & sisters. Instead his home hosts very different, unrelated individuals who are brought together by fate and Om’s generosity.
Will Om & Spruha find a family of their own, will they get the love they deserve? The show is journey of this beautiful creation.
Featuring an enviable ensemble cast, it marks the return of the endearing Shubha Kote to small screen along with Spruha Joshi, Umesh Kamat, Mohan Joshi, Mohan Agashe & Shubhangi Gokhale. The show is the latest stint of the production house Indian Magic Eye the makers of Zee Marathi’s successful show Eka Lagnachi Doosri Goshta.
The show’s launch campaign thought is Ghar Aapla Mansanich Banata (a home is made of people we call our own). It is being aggressively promoted across Maharashtra with extensive on-air campaign on the home channel coupled with news & music channels. An extensive off-air campaign comprising of outdoors across primary markets and a print campaign on the day of launch is aimed at driving tune-ins. Plus promotions on radio stations along with engaging content integrations and contests is a part of the mix. On the digital platform the show is going to be promoted via an interesting & engaging application of creating one’s own family.
Eka Lagnachi Tisari Goshta is set to launch on the 14th of Oct @ 9 PM (Mon-Sat) on Zee Marathi.