The National Cable and Telecommunications Association (NCTA) Cable Show was held on June 10 to 12 at the Walter E. Washington Convention Center in Washington DC. Zee TV partnered with Multichannel News to present the annual Multicultural TV Breakfast.
Over 250 guests were seated for breakfast and viewed Zee’s Sizzle reel featuring Ten Cricket, ZING, Zee TV HD and Zee Premier. Zee Premier’s branding at the venue featured photos of Hollywood stars ( e.g., Brad Pitt, Russell Crowe and Kristen Stewart) with quotations expressing the stars’ interest in Bollywood, demonstrating the wide reach of this highly influential industry, not only in India, but in the U.S. as well. Zee was very well received.
Executives from leading cable operators and television networks got together in two 30-minute panel discussions to talk about customer acquisition, retention and content distribution. Panelist Sameer Targe, Zee Americas GM said For pay TV players in the USA, it does not get any bigger than Cableshow. It was a great honor for us to present Bollywood to the who’s who of the American cable industry. For 12 years we took the route of Bollywood coming to America. This year we thought of breaking the mold by saying America comes to Bollywood!