As we enter the 100th year of Indian Cinema, it’s time to applaud the best in the business of Bollywood! The 3rd Z ETC Bollywood Business Awards are back to recognize the outstanding films of the year 2012 at the box office. Founded 2 years ago, the Z ETC Bollywood Business Awards is the country’s only awards show that celebrates and recognizes the efforts of marketers, distributors, production houses and exhibitors who contribute towards a film’s incredible collections at the Box Office along with the actors and directors.
The Z ETC Bollywood Business Awards are held in high esteem in the industry because they acknowledge the landmark movies of the year which have set the cash registers ringing at the box-office. The winners represent the best work within the industry and are evaluated on the basis of revenues. These Awards take into consideration the economic quotient as a cornerstone for mapping the success of a film. The year 2012 has been very crucial for the film industry in terms of trade figures. The number of films released in 2012 are 126. Around 8 more films are expected to release in December. Amongst the highest grossers were movies like Agneepath, Housefull 2, Bol Bachan , Rowdy Rathore, Barfi and Jab Tak Hai Jaan whereas Ek Tha Tiger touched a massive 199 Crore mark.
Speaking about this unique initiative, Anurag Bedi, Business Head, ZETC, said, “Since 2010, Z ETC Bollywood Business Awards has been awarding the most successful films that are made in India, from a trade perspective. We not only believe in presenting the best actors, directors and producers with a trophy but also felicitating people who are involved in the marketing and distributing aspect of a film. These awards adjudge a film in terms of the revenues it has raked in at the box office. It takes trade, business and profitability as yardsticks in deciding the success of a movie. Top actors, directors, producers and distributors acknowledge the credibility of ZETC Bollywood Business Awards. This initiative is our way of recognizing the various people, associated with a film, who are as important as the stars on-screen. The business of film-making is huge today and with so many players in the market, it’s essential to identify the ones who have done phenomenal business in the year.”
What also sets Z ETC Bollywood Awards apart from other Awards ceremony are categories like best Film Marketing, Distribution and Promotion, Best Cinema chain of the year, Highest single day collection, Most profitable Actor/Director. Also keeping in mind the changing trends of the industry, new categories such as Most Popular Trailer, Most Profitable Debut Male/Female, Best Music Company of the Year and Most Successful Music Director etc have been included this year. Though it’s just two year old, this initiative has generated immense interest and is very well regarded by the industrywallah’s as well as common people alike.
Says Komal Nahta, the host of Z ETC Bollywood Business Awards 2012. “For too long now the awards functions have been viewed with suspicion about favoritism. There’s no such fear about ETC Bollywood Business Awards because films get awarded purely on the objective basis of monies they make at the box-office, leaving absolutely no scope for subjectivity and, therefore, favoritism or partiality of any kind. I am just too thrilled to be associated with this show which leaves no scope for doubt whatsoever.” He adds, “This year has been so exciting as far as hit and super-hit films are concerned. Many films have done great business, different kinds of films have worked at the box-office and, generally speaking, the bar has been raised for a wide variety of films. We are in the process of selecting the winners based on parameters which are purely and simply cent per cent objective.”
In today’s times Z ETC Bollywood Business Awards is the ONLY awards that adjudge the winners solely on the basis of the business garnered.
Tune in on Saturday, 5th January, 2013 at 7 pm to watch the best in the business awarded only on Z ETC!