Taking its brand promise forward, Zee TV, through its primetime show Afsar Bitiya, attempts to bring ‘Umeed’ in the lives of its viewers through an innovative tie-up with Competition Success Review (CSR) magazine. Afsar Bitiya has tied up with CSR magazine to create a counselling committee for students to help them beat examination blues. It has been noted that every year, India is gripped with an exam fever just before the commencement of any major exams. To combat this stress before the exams, a committee of eminent educationists will reach out to students and provide them guidance as well as solve their psychological predicaments.
From this week onwards, students can write to the channel on exam related queries, exam stress and related anxieties on afsarbitiya@zeenetwork.com. A panel of experts, handpicked by Competition Success Review (CSR) will guide aspirants through their queries and help them realize their goal. This is the first time a General Entertainment Channel has not only taken the initiative to address the issue of girl child education on air but also has taken efforts to reach out to students through this initiative. The objective of this campaign is to create a new touch point for viewers to interact with the channel and in the process help aspiring students ease the dreaded examination pressure.
The channel’s primetime show Afsar Bitiya traces the journey of Krishna, a lower middle class girl who faces all odds to become a Block Development Officer (BDO). The shows association with CSR is an attempt to help all those teeming millions who have the fire up their belly to crack National level exams but do not have the means to seek expert guidance.
Says Mr. Akash Chawla, Marketing Head, National Channels, ZEEL, “Our tie up with Competition Success Review will not only help us to reach out to our audience directly but as a socially responsible channel, we are addressing issues highlighted in Afsar Bitiya to make a better tomorrow. I urge more and more students to make avail of this opportunity and call up our expert set of panelists for all exam related queries.”
Write in to afsarbitiya@zeenetwork.com for all exam related queries and be inspired as Krishna becomes a BDO.
Tune in to Afasr Bitiya every Monday to Friday 7 PM only on Zee TV.