Zee Salaam is on an all time high The facts and figures revealed by the latest TAM Data week 41 (2011) amply vouch for it. It has registered an unprecedented growth in almost all the parameters of television viewership patterns gauged by TAM. Zee Salaam has not only scored the highest in terms of the GRP points (TG: CS4+, HSM) but has also recorded maximum growth in channel share which establishes it as the clear cut No. 1 position holder in the genre. Be it in terms of consolidated All India Ratings or Digital Platforms or Cable, the channel has fared well enough to make it to the top of the charts. On Cable platform the said channel has 7 programmes among the top 10 and 32 programmes among the top 50 with the most noticeable thing being that the top 7 exclusively belong to Zee Salaam. On the Digital Platform the channel has registered good numbers across all parameters. It is at the 2nd position in all the parameters (both HSM & All India) with highest Time Spent per viewer in HSM. Zee Salaam has 47 programmes out of top 50 on the Digital Platform with the top 10 exclusively belonging to the channel.
Zee Salaam is the first 24 hour Urdu infotainment satellite television channel, dedicated to Urdu language and Muslim Culture. It caters to the religious, cultural and lifestyle needs of the Muslim community. It promises and delivers to its viewers a hybrid of Islamic Religion, Soft Entertainment, Musicals & Development Communication which includes Education, Lifestyle, Travel Shows, Historical Documentaries, Kids Programmes, Religion (Quran, Hadith, Maghrib & Isha Prayers etc.), Legal Talks, Legacies of Islam, Urdu Serials & Musicals besides Developmental Content showcasing issues and solutions pertaining to Career/Education, Women, Children & generic social issues. It also offers Talk Shows on relevant subjects by noted Indian Muslims and experts.