Zee Salaam, the Urdu infotainment channel from Zee Entertainment Enterprises Limited, broke records of sorts during WK (week) 10 of 2011.
As per Television Audience Measurement (TAM) data, for wk10 HSM CS 4+ Zee Salaam reported a market share of whooping 51% vis- -vis its close competition.
The channel also reported average time spent per viewer at 24 minutes.
Further, the channel notched all the Top 10 programs of the genre. Out of Top 50 programs of the genre, 46 belong to Zee Salaam.
The Top 2 programs were the latest offering of the channel- Dars e Quran in the new format, and Urdu genre s first reality show Talaash Ek Roohani Awaaz Ki .
According to Mr. Anil Anand, Business Head, Zee Salaam, which has now entered the second year of its operation has increased the scale and scope of its existing content and is ready with launch of new content line ups and reality shows.
The channel was launched February 2010.