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Mumbai, 6th October 2025: Leading Content and Technology powerhouse Zee Entertainment Enterprises Ltd. (‘Z’) has further fortified its linear presence across the language markets to emerge as one of the strongest entertainment playersin the Media & Entertainment industry. The Company has seamlessly blended its content creation capabilities with culturally rich content to build scale, as it touches the lives of over 700 million viewers every month. Backed by rich consumer insights and enhanced content offerings, ‘Z’ continues to extend its leadership position across key markets, by offering content that resonates with evolving consumer preferences and embraces innovation. The Company’s South cluster of channels continues to garner strong gains in viewership, and the East cluster of channels comprising Zee Bangla and Zee Sarthak amongst others, is also emerging as a strong growth driver for the Company.
As a result of the recent efforts taken in the language markets, Zee Bangla has reclaimed the No.1 position in West Bengal (urban) over the past month, while maintaining its lead with a 42.3% market share in the Bangla general entertainment genre, outperforming the competition. The channel has successfully captured the micro-cultures of the region through its stories which showcase the simplicity of a small-town girl from Malda in ‘Kusum’ or even the events of district towns like Midnapore in ‘Phulki’, which have been garnering high viewership. The leadership is also powered by new launches delivering double-digit slot growth such as ‘Kone Dekhaa Alo’, the tale of two brides mistakenly swapped on their wedding day and ‘Jowar Bhata’, which explores the lives of two contrasting sisters, one studious and the other a criminal. In the non-fiction segment as well, Zee Bangla stands
unmatched with five iconic IPs including ‘Dance Bangla Dance’, ‘Sa Re Ga Ma Pa’, ‘Dadagiri Unlimited’, ‘Didi No.1’ and ‘Rannaghor’, each entertaining viewers successfully for over a decade.
Similarly, in the Odia market, Zee Sarthak continues its lead on the back of compelling fiction shows like ‘Tu Khara Mu Chhai’ and ‘Suna Jhia’, along with non-fiction properties like ‘Rajo Queen’, which is the longest-running television show across genres in Odia with 13 seasons. The show continues to play an integral part in increasing the popularity of the Rajo festival in the region
With a robust presence in 11 languages, ‘Z’ has the strongest linear language portfolio. The Company has consistently proven that a deep understanding of the consumer is the foundation for success in India’s diverse entertainment landscape.
Across its entertainment portfolio, the Company continues to craft stories that reflect the aspirations of an emerging India and have the power to travel across languages. For instance, the highly popular fiction show in Bangla, ‘Jagaddhatri’, which is airing since the last 3 years with a strong slot leadership is also being adapted in Hindi and will soon premiere on Zee TV.
Speaking about the compelling content offerings across languages, Raghavendra Hunsur, Chief Content Officer, Zee Entertainment Enterprises Ltd. said, “Our omni-channel approach, born from a deep understanding of the Indian viewer and a relentless focus on innovation, helps us narrate stories that feel authentic, rooted and yet powerfully new. Our leadership across language markets is a reflection of this belief to create fiction and non-fiction content that not just entertains but celebrates the vibrant diversity and shared spirit of our Nation.” The company continues to fuel India’s TV growth story with its new launches — Zee Power (Kannada) and Zee Bangla Sonar, which have emerged as the most successful new language GECs, ranking No. 1 and No. 2 respectively, in the opening week viewership among all language GEC launches over the past five years.
Content continues to be the core foundation of the Company’s success across languages, transforming characters into household names and stories into moments that bring people together. For instance, in the Kannada market, ‘Z’ has cemented its dominant leadership for seven consecutive years with a blend of family dramasfeaturing compelling protagonists with inspirational careers and iconic non-fiction formats. Similarly, Zee Tamil is the second-biggest GEC in rural markets on the back of culturally resonant shows and its popular non-fiction offering ‘Sa Re Ga Ma Pa’.
In the Telugu market, the GEC Zee Telugu is also fortifying its position as a strong No. 2 with a 33% share, while commanding leadership in Hyderabad. The channel continues to enhance its content offerings by expanding its popular non-fiction line up to Saturday and attaining prime time leadership through fiction shows like ‘Jagadhatri’ and ‘Chamanthi’.
The Company also continues to strengthen its presence in the Marathi market across GEC and movies. Showcasing the diversity in its content offerings, Zee Marathi is garnering viewership gains on the back of shows like ‘Kamli’ and ‘Devmanus – Madhla Adhyay’, and iconic nonfiction properties like ‘Chala Hawa Yeu Dya’, which has been on air for over 10 years. InHindi as well, Zee TV continues to build on its growth by emerging as the leader in Rural HSM and garnering the No.1 position amongst pay Hindi GECs in prime-time across the entire HSM (U+R). It is witnessing steady gains on the back of a diverse content line-up including ‘Tumm Se Tumm Tak’, ‘Saru’, coupled with new socially resonant stories such as ‘Ganga Mai Ki Betiyan’ and ‘Kahaani Har Ghar Ki’, which amplifies the struggles and triumphs of women from small towns.
Further augmenting its language entertainment portfolio, ‘Z’ is the only major player with a footprint in Punjabi and Bhojpuri, through Zee Punjabi and Zee Biskope, reflecting its
unmatched commitment to regional markets.
Zee Entertainment Enterprises Ltd. is a leading Content and Technology powerhouse, seamlessly blending its rich legacy with pioneering innovation to deliver cutting-edge entertainment experiences. With a presence in over 190 countries and a reach of over 1.3 billion people across the globe, ‘Z’ brings diverse stories to life through linear television, digital platforms, movies and music across languages. As a truly Indian brand with a global footprint, ‘Z’ remains committed towards enriching the lives of people around the world by creating extraordinary moments which celebrate the power of optimism and togetherness.