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Mumbai, 1st October 2025: Private satellite television industry in India, which commenced with the launch of Zee TV from the leading Content and Technology powerhouse Zee Entertainment Enterprises Ltd. (‘Z’) on this day in 1992, marks 33 progressive years of shaping India’s entertainment landscape.
The journey of ‘Z’ has been parallel with the industry, commencing with one private satellite TV channel to encompassing diverse entertainment platforms that offer engaging experiences to consumers at every touch-point and create positive moments for innumerable hearts across the globe, on and off the screen.
Over the last three decades, private satellite television and ‘Z’ have mirrored the evolution of the Media & Entertainment (M&E) industry, enabling it to generate ~Rs. 2.5 trillion annually and provide a livelihood to ~2.8 million people today. From one channel to over 908 private satellite channels, 70+ OTT platforms, close to 40,000 artists, music directors, lyricists and over 3400 feature films produced annually, the M&E sector has grown by leaps and bounds. As the pioneer in the entertainment ecosystem, ‘Z’ has been instrumental in shaping India’s M&E landscape. It has served as a catalyst for industry growth and championed the voice of the consumer by showcasing authentic and culturally-rich stories across languages that have resonated deeply in every household. The Company has also enabled an ecosystem that supports artists, creators, technicians and distributors in TV, Digital, Films, Movies, Music, Live Entertainment amongst others.
Celebrating its rich legacy of 33 years, ‘Z’ has built a robust foundation for its future at the intersection of content and technology, in order to further propel the entertainment industry, in the years to come. As consumer preferences evolve, the Company is also enhancing its content offerings across languages with an omni-channel approach, leveraging its rich repository of insights to craft compelling narratives and design unique entertainment experiences across platforms.
Speaking on the momentous occasion, Punit Goenka, Chief Executive Officer, Zee Entertainment Enterprises Ltd. said, “The journey of ‘Z’ is inseparable from the story of India’s M&E industry. Collectively, we have entertained and empowered our Nation, engaging and inspiring billions of consumers on every screen. Our success over the last 33 years is not defined only by numbers but also by the immense value we have generated for all our stakeholders and the meaningful moments of togetherness we have created on and off the screen. As pioneers of this robust industry, we at ‘Z’ view this celebration as a stimulus to power ahead and create a robust growth path for the future. We remain committed to shaping the entertainment industry in the years to come, by nurturing an ecosystem that enhances creativity and generates opportunities for progressive growth.”
In order to shape the next three decades of the industry, ‘Z’ is staying ahead of the curve by identifying newer avenues for growth, marking its entry into value-accretive segments including short-form content.
‘Z’ continues to take firm steps in the interest of the industry at large, propelling it further as a global creative powerhouse. The Indian M&E industry continues to stand tall and serve as a valuable market opportunity for global players, attracting nearly INR 1 lakh crore in Foreign Direct Investment (FDI). Going forward, the industry is expected to grow by 7% to reach INR 3.07 trillion by 2027, directly contributing to India’s economic growth as one of the most powerful instruments of soft power.
Zee Entertainment Enterprises Ltd. is a leading Content and Technology powerhouse, seamlessly blending its rich legacy with pioneering innovation to deliver cutting-edge entertainment experiences. With a presence in over 190 countries and a reach of over 1.3 billion people across the globe, ‘Z’ brings diverse stories to life through linear television, digital platforms, movies and music across languages. As a truly Indian brand with a global footprint, ‘Z’ remains committed towards enriching the lives of people around the world by creating extraordinary moments which celebrate the power of optimism and togetherness.