Launched in September 2013 with a brand positioning of ‘Dil Choo Jaye’, Zee Anmol brought back popular dramas into the viewers’ lives. With television viewing universe expanding by leaps and bounds over the last few years, the channel’s content is being consumed for the first-time by a vast majority of viewers across smaller towns where C & S penetration is still picking up. Zee Anmol’s shows reaches out to countless fresh viewers across every television household in India and its consistent growth helps expand the reach of the ZEE network.