BUSINESSOVERVIEW

Since inception, ZEEL has been entertaining its viewers by showcasing stories set in varied cultural backdrops. Over the years, it has grown from one channel to a multi-faceted entertainment content company. However, at its core, it still strives with the same enthusiasm to create content that evokes a range of emotions, provokes viewers to think beyond conventions and mirrors the cultural and societal aspects, driving a gradual change. Our five businesses – Domestic Broadcast, Digital, International, Movies & Music and Live Events – are designed to cover a vast spectrum of entertainment needs of the consumers. These businesses produce around 500 hours of original content across formats every week which is distributed through multiple platforms. Our content reaches audiences around the world in 20 languages. We continually strive to understand our viewers’ evolving socio-cultural profiles to add more products and create new content to satisfy their ever-changing entertainment needs and preferences.

MOVIES&MUSIC

  • zee-studios

    Zee Studios, the movie production and distribution arm of ZEEL, strives to delight consumers with differentiated and high-impact movies. Its focus on clutter-breaking scripts with socio-cultural or historical contexts has enabled Zee Studios to make a mark in the crowded movie production space. It has established a strong presence in the Hindi and Marathi markets with a string of successful movies over the last few years. It has also produced movies in other regional languages like Punjabi and Kannada. Zee Studios mostly operates in the low-to-mid budget category movies with a co-production model. Zee Studios’ distribution business has been gradually scaling up successfully in both domestic and international markets. Zee Studios leverages the cross-platform strengths and institutional learnings of the parent network for conceptualising and marketing of movies.

    • 13 movies released in
      3 languages
    • 50+ geographies where our
      movies were showcased
    • Manikarnika and Kesari were
      among top-15 movies of FY19

  • zee-studios

    Zee Music Company (ZMC) is India’s fastest growing music label and the only one with a pan-India reach. With a music library in 11 languages, ZMC caters to music lovers across the country. Its eclectic catalogue of music from Bollywood, regional movies and independent artists, makes it indispensable for any streaming platform. ZMC has become the second biggest music label in the country and it has been strengthening its position with aggressive acquisition of music rights. ZMC’s growth has been driven by its selection of titles, a well-diversified catalogue across languages, and the use of network strength for marketing. ZMC also promotes independent and upcoming artists through Zee Music Originals.

    • 2nd most subscribed
      Indian music channel on YouTube
    • Pan-India music label with presence across
      11 languages
    • 20.3 billion video views on YouTube,
      growth of ~80% YoY