Since inception, ZEEL has been entertaining its viewers by showcasing stories set in varied cultural backdrops. Over the years, it has grown from one channel to a multi-faceted entertainment content company. However, at its core, it still strives with the same enthusiasm to create content that evokes a range of emotions, provokes viewers to think beyond conventions and mirrors the cultural and societal aspects, driving a gradual change. Our five businesses – Domestic Broadcast, Digital, International, Movies & Music and Live Events – are designed to cover a vast spectrum of entertainment needs of the consumers. These businesses produce around 500 hours of original content across formats every week which is distributed through multiple platforms. Our content reaches audiences around the world in 20 languages. We continually strive to understand our viewers’ evolving socio-cultural profiles to add more products and create new content to satisfy their ever-changing entertainment needs and preferences.
Zee Live is ZEEL’s entertainment offering for the consumers in the live events space. Launched two years ago, it has taken small steps towards establishing itself as a credible player in the organized live events segment. With a focus on creating IP for music, food, stand- up, theatre, culture, and education events, Zee Live aims to be the gateway to the world for Indian live experiences, while simultaneously bringing the best concepts from around the globe to India. During the year, Zee Live launched two properties – Arth, India’s first multi- regional cultural festival and LF91, a heritage food festival. Leveraging the strength of the parent network, it also brings some of the events to consumers through ZEEL’s television network or ZEE5.