Zee

BUSINESSOVERVIEW

Since inception, ZEEL has been entertaining its viewers by showcasing stories set in varied cultural backdrops. Over the years, it has grown from one channel to a multi-faceted entertainment content company. However, at its core, it still strives with the same enthusiasm to create content that evokes a range of emotions, provokes viewers to think beyond conventions and mirrors the cultural and societal aspects, driving a gradual change. Our five businesses – Domestic Broadcast, Digital, International, Movies & Music and Live Events – are designed to cover a vast spectrum of entertainment needs of the consumers. These businesses produce around 500 hours of original content across formats every week which is distributed through multiple platforms. Our content reaches audiences around the world in 20 languages. We continually strive to understand our viewers’ evolving socio-cultural profiles to add more products and create new content to satisfy their ever-changing entertainment needs and preferences.

INTERNATIONAL

Apart from being the first private entertainment broadcaster in India, ZEEL also has the distinction of being the first Indian M&E company to start overseas operations. Over the years, we have expanded our operations across the world, serving the Indian and south-Asian diaspora. Our channels in foreign languages help us take our popular shows and Indian movies to local audience in their languages. While the International business leverages our rich Indian content library, we also produce content in some of the markets to help us create a stronger connect with our consumers.

To strengthen our global presence, we are launching ZEE5 across countries in a phased manner, beginning with the APAC region. ZEE5 will enable the international business to stay relevant in countries where digital is emerging as the primary medium for consuming content and will help establish additional point of connect with consumers in other markets.