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BUSINESSOVERVIEW

Since inception, ZEEL has been entertaining its viewers by showcasing stories set in varied cultural backdrops. Over the years, it has grown from one channel to a multi-faceted entertainment content company. However, at its core, it still strives with the same enthusiasm to create content that evokes a range of emotions, provokes viewers to think beyond conventions and mirrors the cultural and societal aspects, driving a gradual change. Our five businesses – Domestic Broadcast, Digital, International, Movies & Music and Live Events – are designed to cover a vast spectrum of entertainment needs of the consumers. These businesses produce around 500 hours of original content across formats every week which is distributed through multiple platforms. Our content reaches audiences around the world in 20 languages. We continually strive to understand our viewers’ evolving socio-cultural profiles to add more products and create new content to satisfy their ever-changing entertainment needs and preferences.

  • Domestic Broadcast

  • Digital

  • International

  • Movies & Music

  • Live Business

DOMESTICBROADCAST

Our Domestic Broadcast business has grown from strength to strength over the last 25 years and is the #1 television entertainment network in the country. Having established a strong presence in the Hindi market in the early years, the network has gradually expanded into regional markets and fortified its position. Our portfolio of 41 channels across 10 languages covers all major genres of entertainment in India. We offer engaging content to our audiences in each of these markets, creating iconic shows which have become an integral part of our audience’s lives. While we continuously launch new shows to widen our content catalogue, some of our shows run for years owing to their immense popularity. The business is focused on increasing reach by launching new channels and improving engagement through innovation in content.

HINDI GENERAL ENTERTAINMENT CHANNELS

HINDI MOVIE CLUSTER

REGIONAL ENTERTAINMENT CHANNELS

REGIONAL MOVIES

ENGLISH AND MUSIC CHANNELS

DIGITAL

  • 61.5 million Monthly
    Active Users
  • 60+ Original shows and
    movies in 6 languages
  • Content in
    12 Indian languages

ZEE5 is one of the fastest growing video-on-demand entertainment platforms in India. With original content in 6 languages, one of the largest Indian movie libraries, catch-up content and live TV, engaging shows and movies from around the world, news, music, live events and much more, ZEE5’s content offering makes it a one-stop entertainment destination for Indian consumers. To cater to India’s multi-lingual audience, ZEE5 offers content in 12 Indian languages. In its first year of launch, ZEE5 has become the largest producer of digital original content in the country. To make its content available to a wider audience and make it convenient for users, ZEE5 is partnering with key stakeholders in the digital eco-system. ZEE5 has achieved an impressive start and it will build on this strong foundation by offering diverse, high quality content, expanding its reach through partnerships, and using technology to enhance user experience.

zee5

INTERNATIONAL

Apart from being the first private entertainment broadcaster in India, ZEEL also has the distinction of being the first Indian M&E company to start overseas operations. Over the years, we have expanded our operations across the world, serving the Indian and south-Asian diaspora. Our channels in foreign languages help us take our popular shows and Indian movies to local audience in their languages. While the International business leverages our rich Indian content library, we also produce content in some of the markets to help us create a stronger connect with our consumers.

To strengthen our global presence, we are launching ZEE5 across countries in a phased manner, beginning with the APAC region. ZEE5 will enable the international business to stay relevant in countries where digital is emerging as the primary medium for consuming content and will help establish additional point of connect with consumers in other markets.

  • AMERICA21 Channels

  • EUROPE4 Channels

  • APAC4 Channels

  • MENA5 Channels

  • AFRICA3 Channels

10
Dedicated non-Indian language channels offering content to our audiences in their local languages
  • Channels in 39
    international markets
  • ZEE5 available in
    190+ countries
  • Content available in 9
    non-Indian languages

MOVIES&MUSIC

  • 13 movies released in 3 languages
  • 50+ geographies where our movies were showcased
  • Manikarnika and Kesari were among top-15 movies of FY19

Zee Studios, the movie production and distribution arm of ZEEL, strives to delight consumers with differentiated and high-impact movies. Its focus on clutter-breaking scripts with socio-cultural or historical contexts has enabled Zee Studios to make a mark in the crowded movie production space. It has established a strong presence in the Hindi and Marathi markets with a string of successful movies over the last few years. It has also produced movies in other regional languages like Punjabi and Kannada. Zee Studios mostly operates in the low-to-mid budget category movies with a co-production model. Zee Studios’ distribution business has been gradually scaling up successfully in both domestic and international markets. Zee Studios leverages the cross-platform strengths and institutional learnings of the parent network for conceptualising and marketing of movies.

  • 2nd most subscribed
    Indian music channel on YouTube
  • Pan-India music label with presence across
    11 languages
  • 20.3 billion video views on YouTube,
    growth of ~80% YoY

Zee Music Company (ZMC) is India’s fastest growing music label and the only one with a pan-India reach. With a music library in 11 languages, ZMC caters to music lovers across the country. Its eclectic catalogue of music from Bollywood, regional movies and independent artists, makes it indispensable for any streaming platform. ZMC has become the second biggest music label in the country and it has been strengthening its position with aggressive acquisition of music rights. ZMC’s growth has been driven by its selection of titles, a well-diversified catalogue across languages, and the use of network strength for marketing. ZMC also promotes independent and upcoming artists through Zee Music Originals.

LIVE BUSINESS

  • zee-live
  • zee-theatre
  • Arth, India’s largest multi-regional
    cultural festival hosted 250 speakers from 11 countries
  • LF91, a heritage food festival
    presented 250+ different dishes
    from 5 states

Zee Live is ZEEL’s entertainment offering for the consumers in the live events space. Launched two years ago, it has taken small steps towards establishing itself as a credible player in the organized live events segment. With a focus on creating IP for music, food, stand- up, theatre, culture, and education events, Zee Live aims to be the gateway to the world for Indian live experiences, while simultaneously bringing the best concepts from around the globe to India. During the year, Zee Live launched two properties – Arth, India’s first multi- regional cultural festival and LF91, a heritage food festival. Leveraging the strength of the parent network, it also brings some of the events to consumers through ZEEL’s television network or ZEE5.