We believe in working beyond business commitments as a responsible corporate citizen. We contribute towards creating a change in the communities we operate in, through our reach and ability to disseminate messages. In FY17, there were many such campaigns and initiatives that we were a part of, in order to inform and involve citizens in driving change.

SUPPORTING THE EDUCATION CAUSE

Bharat Lok Shiksha Parishad is one among 6 major independent organizations functioning dedicatedly to achieve Ekal Vidyalaya’s mission of ‘holistic villages development’. Since its inception, Ekal Vidyalaya has reached out to 53,473 villages in 21 states. ZEEL has been supporting this initiative for last 2 years and supported 1,500 schools in various parts of the country.

MARROW DONOR REGISTRY

Marrow Donor Registry is India’s first NGO which maintains computerised data base of voluntary unrelated stem cell donors and facilitates blood stem cell transplants for patients with life threatening blood diseases. ZEEL has been supporting this initiative since last 5 years and has continued the support this year as well.

DRIVING CHANGE THROUGH CONTENT

At ZEEL, we understand media has a very powerful impact on viewers’ lives and hence we try to weave important social messages in our content.

Building awareness against Female Foeticide Zee Kannada launched a campaign to spread awareness on female foeticide around its show, Waarasdara. Besides running the campaign on television and digital, we connected with people

through on ground events and covered more than 2,300 hospitals across Karnataka.

Women Empowerment Zee Marathi launched ‘Jagruti’ campaign to empower women by training them on several fronts including use of internet, entrepreneurial skills, self defence etc. We reached out to thousands of women through 35 events across 16 cities in Maharashtra. The Jagruti Facebook page now has 40,000+ followers and the website has become a knowledge hub for several topics.

Finding ‘Real’ Durgas Zee Bangla filmed and broadcasted achievements of real-life female heroes and financially supported their noble endeavours. We connected one-to-one with the people of West Bengal in search of ‘Real Durgas’ by highlighting stories of courage against adversities as also popularised in one of our shows Amar Durga.