PORTFOLIO
ZEEL, AS AN ENTERTAINMENT CONTENT COMPANY, STRIVES TO DELIGHT CONSUMERS BY MEETING THEIR ENTERTAINMENT REQUIREMENTS ACROSS FORMATS, GEOGRAPHIES AND PLATFORMS. OUR FIVE BUSINESSES – DOMESTIC BROADCASTING, INTERNATIONAL, MOVIES AND MUSIC, DIGITAL AND LIVE EVENTS – ARE STRUCTURED IN A WAY TO COVER THE ENTIRE SPECTRUM OF ENTERTAINMENT. WHILE DOMESTIC BROADCASTING IS CURRENTLY THE LARGEST BUSINESS, OUR OTHER VERTICALS OFFER SIZEABLE MARKET OPPORTUNITIES. CONTENT IS THE COMMON THREAD THAT RUNS ACROSS THESE FIVE BUSINESSES AND WE AIM TO ATTAIN STRONG COMPETITIVE POSITION IN EACH OF THESE BUSINESSES. WE CONSTANTLY EVALUATE EVER CHANGING CONSUMER PREFERENCES AND ENDEAVOUR TO CREATE QUALITY CONTENT TO SATISFY THEM.
DOMESTIC BROADCASTING
HINDI GENERAL ENTERTAINMENT
REGIONAL ENTERTAINMENT
HINDI MOVIE CLUSTER
NICHE CHANNELS
INTERNATIONAL
AMERICA
EUROPE
MENAP
AFRICA
APAC
MOVIES &
MUSIC
ZEE STUDIOS
ZEE MUSIC COMPANY
DIGITAL
OZEE
DITTO TV
INDIA.COM
LIVE
ZEE LIVE
ZEE THEATRE
DOMESTIC
BROADCASTING
IN INDIA, ZEE IS A HOUSEHOLD NAME WHEN IT COMES TO TV VIEWING. WE HAVE NOT ONLY INTRODUCED SATELLITE TELEVISION TO INDIA, BUT ALSO PIONEERED ENTERTAINMENT IN REGIONAL LANGUAGES AND DIFFERENT GENRES. OVER THE PAST TWENTY-FIVE YEARS, WE HAVE BUILT A STRONG PORTFOLIO OF 32 CHANNELS. ZEE’S DOMESTIC BROADCASTING BUSINESS STRADDLES MULTIPLE GENRES AND LANGUAGES AND TOUCHES AUDIENCES THROUGH UNIQUE OFFERINGS IN WAYS THAT THEY LOVE.
THE DOMESTIC BROADCASTING BUSINESS IS DIVIDED INTO FOUR BROAD CLUSTERS COMPRISING HINDI GENERAL ENTERTAINMENT CHANNELS (GECs), REGIONAL ENTERTAINMENT, HINDI MOVIE CLUSTER AND NICHE CHANNELS.
Hindi General Entertainment Channels
We have a portfolio of 4 SD and 2 HD channels in the genre. Zee TV is the flagship channel which caters to the tastes of the entire spectrum of viewers in the Hindi speaking market. &tv is our second GEC targeted at young and urban audiences. Zee Anmol is the free-to-air (FTA) offering catering to rural audiences. Zing is a youth focused channel with a mix of entertainment shows and Bollywood based content.
CHANNEL PORTFOLIO
Regional Entertainment Channels
ZEEL is one of the largest providers of regional entertainment in India, with a bouquet of 7 GECs, 3 movie channels and 3 HD channels. The regional portfolio is spread across 6 languages - Marathi, Bengali, Telugu, Kannada, Tamil and Odiya. While Zee Marathi and Sarthak TV (Odiya) are clear leaders in their segments, Zee Bangla, Zee Kannada are strong number two channels in their genres. ZEEL’s regional channels uniquely position it as a pan-India provider of high-quality entertainment content, appealing to a wide variety of audiences.
CHANNEL PORTFOLIO
Hindi Movie Cluster
ZEEL has a portfolio of 5 SD and 2 HD channels catering to different segments of audiences and genres. The flagship channel, Zee Cinema, is a family entertainer, with movies that appeal to all age-groups. &pictures caters to the urban audience with edgy content. Zee Classic is India’s only destination of retro Hindi films with an extensive library of all-time hits. Zee Action is exclusively focused on the action genre. Zee Anmol Cinema is the FTA offering for the rural audience.
CHANNEL PORTFOLIO
Niche Channels
Apart from showcasing stories from different parts of India, ZEEL also brings international content from across the world. Zee Café and Zee Studio get the best English entertainment including movies from Hollywood studios to Indian audiences.
CHANNEL PORTFOLIO
INTERNATIONAL
BUSINESS
ZEEL’S CONTENT OFFERINGS SPAN ACROSS THE GLOBE. THE INTERNATIONAL OPERATIONS COMMENCED IN 1994. TODAY, WE HAVE A FOOTPRINT ACROSS MORE THAN 172 COUNTRIES WITH A PORTFOLIO OF CHANNELS CATERING TO THE INDIAN AND SOUTH ASIAN DIASPORA AS WELL AS LOCAL AUDIENCES. OF THE 39 CHANNELS IN THE INTERNATIONAL MARKETS, 13 ARE DEDICATED TO NON-INDIAN AUDIENCE, OFFERING THEM ENTERTAINMENT CONTENT IN THEIR NATIVE LANGUAGES. OUR NETWORK COVERS USA, EUROPE, MENAP, AFRICA AND APAC REGIONS.
13
DEDICATED NON-INDIAN LANGUAGE CHANNELS OFFERING CONTENT TO OUR AUDIENCES IN THEIR LOCAL LANGUAGE
ZEEL’S LOCAL LANGUAGE CHANNEL PORTFOLIO:
MOVIES &
MUSIC
THE MOVIES AND MUSIC VERTICAL COMPRISES OF ZEE STUDIOS, THE FILM PRODUCTION AND DISTRIBUTION DIVISION, AND ZEE MUSIC COMPANY, THE MUSIC PUBLISHING LABEL. THESE BUSINESSES SATIATE THE CONSUMERS’ EVER INCREASING APPETITE FOR MOVIES AND MUSIC ACROSS LANGUAGES. THEY ARE CORE TO OUR VALUE PROPOSITION OF ‘A TO ZEE’ OF CONTENT LEADERSHIP.
Zee Studios
Zee Studios is the film production and distribution arm of ZEEL, producing differentiated and high impact films, across several languages. Years of expertise in making content for Indian television audience and understanding their preferences gives us an edge in movie making. We have established our credentials in the movie business with hits like Rustom, Sairat and Natsamrat. Zee Studios had a strong run in FY17 with a string of releases, and has an impressive slate of upcoming films across languages.
Zee Music Company
Launched in March 2014, Zee Music Company (ZMC), has emerged as an industry leading music publishing label. ZMC had more than 50% incremental market share in Bollywood music released in the last couple of years. This leadership position, in such a short period, is attributable to the choice of titles, brand strength and its ability to market the music. We have garnered 15% market share in digital music consumption on the back of rapidly increasing music catalogue and audience reach.
KEY MUSIC TITLES RELEASED DURING FY17
DIGITAL
ZEEL HAS PRESENCE IN THE DIGITAL SPACE THROUGH TWO OTT PLATFORMS – OZEE AND DITTOTV, AND A SUITE OF WEBSITES OPERATED BY INDIA WEBPORTAL PVT. LTD. (IWPL).
OZEE, advertising video on demand (AVOD) platform, allows the viewers to watch all our content on the go. OZEE has a vast library of entertainment content from the ZEEL network. The viewer can choose from a vast repository of shows telecasted over the years on our network. The platform also hosts a vast music portfolio consisting of hits from Zee Music Company, and movies in Hindi and regional languages.
dittoTV, subscription video on demand (SVOD) platform, was the first OTT platform in India, launched in 2012. It offers 90+ live channels and seven days of catch-up content. It is the live TV offering for the subscribers of major telecom operators.
IWPL runs a suite of 24 websites focusing on entertainment, news and sports content. It was launched in partnership with Penske Media Corporation (PMC) and United Internet in 2010, and is currently the third-largest content publisher in India. India.com is the flagship website and other websites including TheHealthSite.com, Bollywoodlife.com and BGR.in are leaders in their respective categories.
LIVE
ZEE LIVE is the youngest vertical of ZEEL, which focuses on creating memorable on-ground experiences for audiences in the country as well as overseas.
ZEE LIVE aims to become the gateway for Indian live entertainment experience to the world and bring the best of the world to India. Zee Theatre, a part of ZEE LIVE, puts together stories from different genres – drama, musical, classic, comedy, horor and satire.
ZEE LIVE commenced operations last year with the launch of its first event - Baleno Wicked Weekends. Zee Theatre kick started operations with the launch of Zee Theatre Tour across the country.
