IT’S A SMALLER, FLATTER WORLD. AND YET, IT IS A VAST LANDSCAPE OF DIVERSITY. THIS DIVERSITY MAKES DIFFERENT NARRATIVES AND EXPERIENCES APPEALING TO AUDIENCES FROM VARIED CULTURAL BACKGROUNDS.

However, at a deeper level, these layers of diversity disappear and an emotional connect across human kind comes to the fore. There are stories, which resonate with audiences regardless of their geographic affiliations. On the other hand, the demand for content that is intrinsically woven around the local culture and lore is equally relevant.

At ZEEL, we are excited by this interplay of global and local influences in content making. In-line with our philosophy of Vasudhaiva Kutumbakam (The World is My Family), we aim to increase our global relevance by taking Indian content to wherever it is desired. At the same time, we are also investing in understanding local audiences across the world, and creating content that is aligned with their preferences and cultural nuances.