Bringing together Marcom & Tech experts from around the world, and with over 40 hours of live programming with over 40 keynote and headline speakers, ZeeMELT 2021 was a huge success.
Key speakers at ZeeMELT includes Susan Credle (CCO, FCB Global), Sir Martin Sorrell (Founder & Executive Chairman, S4 Capital), Piyush Pandey (Chairman Global Creative, Ogilvy), Sue Unerman (Chief Transformation Officer, MediaCom) and more.
Presented by ZEE, the 2021 Kyoorius Creative Awards aimed to create a truly neutral and transparent platform to reward the best in Indian advertising, media, and digital creativity. Kyoorius re-calibrated the Kyoorius Digital Awards to keep pace in the digital sphere. New categories were added to recognise the agility demonstrated by agencies, individuals, and freelancers in the challenging years.
In collaboration with Indian Creative Women, Kyoorius also added a new guideline to filter out any work that promotes harmful gender stereotypes. A specialist jury, consisting of the top creatives from across the world was selected to judge all submitted entries. Kyoorius also introduced the Purple Elephant to reward work that addressed and impacted gender inequality in India. The jury for this included Swati Bhattacharya (CCO, FCBUlka), Shereen Bhan (Managing Editor, CNBC-TV18), Suresh Narayanan (Chairman & MD, Nestlé India), Punit Goenka (MD & CEO, Zee Entertainment Enterprises Ltd.), and Varsha Chainani (Sr. VP - Group Communications, Mahindra Group).
Kyoorius also launched the Kyoorius Shadow Juror Program. Under this, each juror nominated one young professional as a 'Shadow Juror’. The Shadow Jurors were privy to the jury deliberations
Kyoorius Designyatra has drawn over 18,000 delegates from across Asia and has featured some of the biggest names in the global creative and communications industry. The theme for the 16th edition was Designers as Citizens, and it encouraged unconventional work that spoke to the masses, stood up for marginalised communities and the environment. Speakers included Bruno Maag (Chairman, DaltonMaag), Hanif Kureshi (Creative Director, Guerrilla), Dr. Susmita Mohanty (CEO, Earth2Orbit), Chrissa Amuah (Founder and Creative Director, AMWA Designs), Morihiro Harano (Creative Director and Founder, Mori Inc.) and more.
The Shortlist helps agencies make appropriate investment decisions that will maximise their metal-winning chances through an expert, third-party audit that will tell if your enteries will win at major awards shows around the world.
Creative Auditors were Bobby Pawar (Chairman & CCO, Havas), Malvika Mehra (Independent Creative Director & Brand Specialist), Santosh Padhi (Chief Creative Officer, W&K), Valerie Madon (Chief Creative Officer - Asia, VMLY&R), P.G. Aditya (Ex Chief Creative Officer, Dentsu Webchutney).