Just like the unpredictable monsoon clouds lurking around the city skies, the Launch of Zee Bangla’s ‘Jarowar Jhumko’ was something clearly inventive and exceptional. Mr. Samrat Ghosh, Cluster Head – Bangla Cluster (Zee Bangla and Zee Bangla Cinema) along with Director, Snehashis Chakraborty and the lead cast related their experiences and aspirations about the forthcoming show, the backdrop being the Gold industry and bringing to the limelight, the true flag bearers whose stories are never told.
The Concept itself was unique as a range of Gold Jewelry named after the Central characters was launched by the Managing Director of ‘Senco Gold and Diamonds’ Group who are the Presenting sponsors of the show. He related the stories of Bengal Artisans being famous for their craftsmanship the world over.
With the Press being excited about the inclusion of the range with its one of a kind branding, they came forward to highlight the Gold Creations that were readily adorned by the two namesake characters. The Show launch was spontaneous and the inclusion of branding was subtle yet remarkable. The show goes on air from 22nd Aug at 8pm from Mon – Sat on Zee Bangla.